Custom software · Ardmore, Oklahoma
Your business has a workflow. We make it better.
Purpose-built apps, internal tools and web systems for businesses that have outgrown paper, spreadsheets, generic software—or doing things twice.
Built around the workMobile-firstField-testedDirect developer access
FlagshipBuilt one-on-one with a working cattle operationExplore Cattle Handler™Custom cattle treatment, pen management, reporting, alerts, medicine tracking and shared cloud workflowCustom apps · Internal tools · Workflow systems · Websites · Based in Ardmore, Oklahoma
High-end softwareWork-boot practicality
Built with real usersTest · Learn · Refine
One builder. No layers.Direct access
Cattle Handler™ · Live Yard Intelligence
Built around the operation.
Treatments, pens, medicine, reporting, alerts and shared cloud data — designed for the people doing the work.
Record TreatmentField first
Fast. Clear. Yours.
Custom workflows where the work actually happens.
Custom-builtWorkflow first
Real-world refinedBuilt with users
Learn the WorkWe start with how your business actually operates
Build Around YouNo forcing your team into somebody else’s workflow
Refine in Real UseThe details get better after the software meets the job
Direct AccessYou work with the person building it
Flagship custom software
Cattle Handler™ was built around the yard — not around a software template.
Built one-on-one with a working cattle operation, then refined in live use. Deployed in a live commercial cattle operation. Cattle Handler™ is the clearest example of how Inselman Digital works: learn the operation, build what matters, and keep the software close to the job.
Cattle Handler™
Built with the owner. Built for the operation.
Treatment entry, pen management, medicine tracking, reporting, health alerts, roles and shared cloud data—built to move quickly from a phone in the yard.
Built in our own business first
We use the same idea on ourselves.
CarPET Friendly CRM
Less admin. Cleaner days.
Customers, scheduling, reminders, invoices and shared records in one workflow.
Running the businessInternal proof
Custom software started as a practical problem.
Our own service business had repetitive work and scattered information, so I built the system we actually wanted to use. That became the operating principle for Inselman Digital: software should remove friction, not add another thing to manage.
What we build
Custom software first. Great websites too.
If a process is slow, repetitive, hard to track or held together with paper and spreadsheets, we can probably make it cleaner.
01
Custom Business Software
Purpose-built apps for operations, CRM, inventory, records, reporting, dashboards, alerts and shared cloud data.
02
Internal Tools & Automation
Replace repeated manual work with faster entry, cleaner processes and automation where it actually helps.
03
Websites
Polished, fast, mobile-first websites for businesses that need the front end to look as sharp as the operation behind it.
04
Ongoing Refinement
Support, refinement and expansion as the system meets real work and the business grows.
How we work
The software should learn your business.
Start with the frustrating part
Tell us what wastes time, gets forgotten, gets entered twice or should simply work better.
Understand the people doing the work
We learn the actual process, the people using it and what each person needs to see.
Create the system that fits
We build only what the job needs—on the devices and in the workflow where it belongs.
Let real work expose the details
Real use exposes the details. If three taps should be one, we fix it.
Investment
The right system is scoped to the work.
Custom software is scoped around the problem, the people using it, the data involved and the support it needs. Websites keep a straightforward starting point.
If off-the-shelf software already solves it well, use it. If you keep saying, “I wish we had something that did exactly this,” that’s when custom starts making sense.
Custom Software
Built Around Your Business
Scoped to the operation
- Direct workflow discovery
- Custom app and internal-tool development
- Mobile and desktop user experience
- Cloud data, roles, reports and automation as needed
- Real-world refinement after the system meets the job
Web Presence
Professional Website
Project Based scoped to the work
- Custom mobile-friendly website
- Clear customer paths and business content
- Launch setup and ownership at completion
- Local visibility options available
Combined
Software + Website
Custom project scope
- Internal software built for the operation
- Customer-facing website built to match
- One developer across both sides of the business
- Ongoing support available
Final scope, revisions, outside expenses, payment schedule, ownership and ongoing services are confirmed before work begins.
Built in Ardmore
Serious software. Straight talk.
I build for business owners because I am one.
Inselman Digital grew from solving real operating problems in my own business, then applying the same approach to other businesses that needed software built closer to the work.
You work directly with me from the first conversation through the build and refinement. No sales handoff, no layers, and no pretending complexity is sophistication. The goal is sharp software that earns its place in the workday.
William Inselman
Founder & Software Developer · Inselman Digital
Ardmore, Oklahoma
Southern Oklahoma & North Texas
Built here. Not limited to here.
Based in Ardmore and working with owner-operated businesses across the region.
Explore the areas I serve
Carter County
Lake & Southern Oklahoma
North Texas
Start with the problem
What part of your business do you wish worked better?
Tell me what wastes time, gets missed, lives on paper, or makes your team say, “there has to be a better way.” That’s enough to start.